Buy high, sell low — it sounds backwards, but it’s exactly what many sellers are facing today. Real estate has always been a solid long‑term investment: land is limited, detached homes aren’t being built at the pace needed to satisfy demand, and historically values trend upward. But markets move in cycles, and yes — real estate can go down too. That’s why a long‑term perspective matters more than ever.

The market today looks nothing like the one we had four years ago. During the peak “FOMO era,” buyers were paying extreme prices just to secure a home. Now, with higher interest rates and lower valuations, many of those same owners can’t afford to hold on — and their homes aren’t worth what they paid.

I’m seeing sellers list for less than their purchase price, often after multiple reductions. And while every seller hopes for an over‑asking miracle, if a home has been sitting for months and the price has already been cut, the odds of a bidding war are slim.

Real examples happening right now:

• 26 Bruce St #12, Vaughan — Stacked Condo Townhouse • On market since Aug 8, 2026 • Purchased in 2021 for $726,000 • Listed at $640,000 • No price reductions yet — but already below the original purchase price.

• 6 Jonah Drive, Richmond Hill — Detached • On market since June 23, 2026 • Seller bought in 2021 for $1,628,000 • Sold for $1,480,000 • They even increased the listing price at one point — but still sold for less.

This is the reality of today’s market: tough for sellers, but full of opportunity for buyers who understand the cycle.